This week, beauty brands are exploring new categories, revisiting archival favorites, and leaning into seasonal collaborations. e.l.f. expands its fragrance and bodycare offerings with e.l.f. POP, while MAC Cosmetics revives its Frost Lipstick franchise and Bath & Body Works expands its sensitive-skin offering. Elsewhere, celebrity-led launches take center stage with new brands from popstar Tate McRae, supermodel Amber Valletta, and singer Rochelle Humes, alongside limited-edition collaborations from DedCool x Emi Jay, Arquiste x Laundry Sauce, and Sanrio x Goodal. Including news from L’Oréal Paris, Victoria Beckham Beauty, and YISE Beauty, here’s what recently caught our editorial team's attention.

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